Sans Contrasted Haro 7 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, posters, headlines, esports, sporty, aggressive, dynamic, techno, retro, impact, speed, emphasis, branding, display, slanted, compressed counters, angled terminals, wedge cuts, speed lines.
A slanted, heavy display sans with broad proportions and pronounced stroke modulation. Letterforms are built from sturdy, squared-off masses with frequent wedge-like cuts and sharp, angled terminals that create a fast, forward-leaning silhouette. Counters are relatively tight (notably in C, G, O, and 8), and joins are clean and mechanical, giving the design a crisp, engineered rhythm. Numerals follow the same geometry with flattened curves and angled entry/exit cuts, maintaining a consistent, high-impact texture in lines of text.
Best suited to branding and titling where impact and speed are the priority—sports identities, racing or automotive graphics, esports collateral, posters, and bold campaign headlines. It can also work for short UI labels or packaging callouts when set with generous spacing and ample size.
The overall tone is energetic and confrontational, evoking speed, competition, and machinery. Its slant and hard-edged cuts read as motion-forward and performance-driven, with a subtle retro arcade/trackside flavor that feels made for attention-grabbing headlines.
The design appears intended as a high-impact display face that communicates motion and power through a consistent slant, sharp cut terminals, and strong contrast. Its geometry prioritizes visual momentum and bold texture over neutral readability, positioning it as a statement type for branding and promotional use.
At text sizes the dense weight and narrow internal spaces can cause counters to darken, especially in multi-line settings. The distinctive angular cut-ins and extended horizontals create a strong horizontal flow, which amplifies the sense of motion but can reduce clarity in long paragraphs.