Sans Normal Obboy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Mundo Sans' by Monotype, 'Akagi' and 'Akagi Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, punchy, modern, playful, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad, rounded curves and crisp, squared terminals. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and a compact internal rhythm. Counters tend to be small and sturdy, with circular bowls in letters like O and Q and a robust, straight-sided feel in forms like E, F, H, and N. The lowercase keeps simple, single-storey constructions (notably a and g), reinforcing a clean, contemporary silhouette that stays legible even at large display sizes.
Best suited to headlines, posters, and other high-impact display settings where weight and clarity are priorities. It also fits branding and packaging that needs a bold, approachable tone, and works well for short subheads or callouts where a compact, energetic sans is desired.
The overall tone is bold and direct, leaning friendly rather than formal. Its rounded geometry and tight counters give it an energetic, approachable voice that reads as modern and promotional, with a slightly playful, sports-and-branding kind of confidence.
The design appears intended to deliver maximum visual impact with simple, geometric forms and consistent heavy strokes. It prioritizes bold presence and quick recognition, aiming for a contemporary, friendly display voice that holds up in large-scale typography.
Numerals and capitals carry a strong, poster-ready presence, with ample mass and clear, uncomplicated shapes. The angular joins in letters like K, V, W, X, and Y add snap to the otherwise rounded construction, helping it feel assertive without becoming sharp or aggressive.