Slab Rounded Orgo 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: body text, editorial, packaging, posters, signage, friendly, retro, approachable, soft, informal, readability, warmth, durability, retro appeal, rounded serifs, bracketed, ball terminals, low contrast, sturdy.
A sturdy serif with rounded, slab-like terminals and gentle bracketing that keeps corners soft rather than sharp. Strokes stay largely even in thickness with low contrast, giving the letterforms a solid, reliable texture. The capitals are broad and stable with prominent serifs, while the lowercase shows compact bowls and simple constructions; the two-storey a and g add a conventional reading rhythm. Numerals are clear and sturdy, matching the same rounded serif treatment and even stroke weight.
It suits longer passages where a comfortable, traditional serif texture is desired, such as editorial layouts, books, and magazines. The bold, rounded serifs also hold up well in packaging, menus, and signage, and can add character to headlines and posters without turning overly decorative.
The rounded slabs and soft terminals create an inviting, slightly nostalgic tone—confident but not severe. It feels practical and personable, with a warm, human touch that reads as friendly and familiar rather than formal.
The design appears intended to blend the dependability of a slab-serif structure with softened, rounded details for a more approachable voice. It aims for clear readability in text while offering enough distinctive terminal shape to stand out in display sizes.
Serifs are consistently heavy and rounded, producing a strong baseline and clear word shapes in text. The overall rhythm is steady and readable, with a subtle old-style warmth coming from the softened joins and gently swelling curves.