Sans Normal Utrik 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Belle Sans' by Park Street Studio; and 'Adora Compressed PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: ui labels, editorial, branding, signage, headlines, clean, modern, energetic, technical, emphasis, modernization, clarity, system type, oblique, geometric, crisp, open counters, tight spacing.
A slanted sans with clean, low-contrast strokes and a distinctly geometric construction. Curves feel circular and even, while joins and terminals are cut with crisp, angled endings rather than rounded finials. Proportions are fairly straightforward with open counters and a steady rhythm, and the italics are produced through an assertive oblique angle that gives the forms forward motion without becoming calligraphic. The numerals and capitals read sturdy and simple, with a clear, utilitarian silhouette.
Works well for UI labels and product typography where an italic voice is needed for emphasis without losing clarity. Its clean geometry and forward-leaning posture also suit headlines, branding accents, and concise editorial callouts where a modern, energetic tone is desired.
The overall tone is contemporary and brisk, pairing a neutral sans structure with an energetic italic stance. It feels professional and matter-of-fact, with a slightly sporty, “in-motion” character that suits modern interfaces and editorial emphasis.
Likely designed as a practical italic companion for a contemporary sans system, aiming for clear, neutral letterforms with a confident forward slant for emphasis and hierarchy. The geometry and crisp terminals suggest a focus on modern clarity and efficient, no-nonsense typography.
The slant is consistent across uppercase, lowercase, and figures, creating strong directional flow in lines of text. Angular terminals and clean curves keep the texture sharp at display sizes while maintaining a compact, efficient feel in paragraph settings.