Sans Normal Bular 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Epoca Pro' by Hoftype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, websites, product design, signage, presentations, clean, modern, neutral, friendly, technical, general-purpose, legibility, system neutral, clarity, modern utility, geometric, crisp, open, even, minimal.
A clean, geometric sans with smooth, round curves and largely uniform stroke thickness. Letters show open apertures and simple construction, with circular bowls, straight-sided verticals, and clean joins that keep counters clear. Terminals are mostly straight and unembellished, and proportions feel balanced with slightly generous spacing that helps maintain an even rhythm in text. Numerals match the same restrained geometry, with clear, uncomplicated forms designed for quick recognition.
It suits interface typography, web and app copy, product pages, and general-purpose branding where clean readability is needed. The clear numerals and uncomplicated letterforms also make it a solid option for dashboards, wayfinding-style labels, and presentations that rely on a calm, modern typographic foundation.
The overall tone is contemporary and neutral, leaning slightly friendly due to its roundness and open shapes. It feels practical and straightforward rather than expressive, supporting a calm, organized voice in layouts.
The font appears intended as a versatile, everyday sans focused on legibility and consistency across sizes. Its geometric construction and restrained details suggest it was designed to integrate smoothly into modern digital and print systems without stylistic distraction.
In continuous text the forms stay consistent and steady, with minimal modulation and a tidy baseline presence. The design emphasizes clarity over personality, making it easy to pair with many visual systems without drawing attention to itself.