Sans Superellipse Etket 4 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Kaneda Gothic' by Dharma Type, 'Sansmatica' by Fontop, 'Contraption' by Pink Broccoli, 'Hype vol 2' by Positype, 'TT Bluescreens' by TypeType, and 'Expansion' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, urgent, energetic, industrial, modern, space saving, high impact, speed cue, display use, brand voice, condensed, slanted, blocky, rounded corners, sturdy.
A condensed, heavy sans with a pronounced rightward slant and compact proportions. Strokes are uniform and forceful, with rounded-rectangle (superellipse-like) curves in bowls and counters that keep the forms smooth despite the dense weight. Terminals are mostly blunt and vertical, producing a tight, punchy rhythm; apertures tend to be narrow and counters relatively small for the weight. Numerals and capitals share the same compressed, forward-leaning stance, giving lines a strong directional flow.
Best suited to large-scale uses where impact and speed matter: headlines, posters, sports and fitness identities, packaging callouts, and attention-grabbing signage. It also works well for short subheads and labels when a condensed, high-energy voice is desired, but is less comfortable for extended reading at small sizes due to its density.
The overall tone is fast, assertive, and functional—like athletic branding, motorsport graphics, or high-impact promotions. Its combination of heft and slant reads energetic and urgent rather than refined, leaning toward contemporary, workmanlike confidence.
The design appears intended to deliver maximum visual punch in minimal horizontal space while projecting motion through a consistent oblique stance. Rounded-rectangle curves temper the aggression of the heavy weight, aiming for a modern, brand-ready display sans that stays sturdy and consistent across letters and numerals.
The slant is strong enough to create a sense of motion even in short words, and the condensed width makes blocks of text feel compact and tall. Rounded interior shapes help maintain legibility at display sizes, while the dense weight and tight openings can make long passages feel dark and insistent.