Sans Normal Akgan 18 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Arona' by Peninsula Studioz, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Algoria' by Sealoung (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, packaging, modern, friendly, confident, clean, pragmatic, clarity, modernization, approachability, impact, versatility, geometric, rounded, high contrast ink-trap?, large counters, crisp terminals.
A sturdy geometric sans with round, near-circular bowls and consistent, even stroke weight. Curves are smooth and generously open, with large counters in letters like O, C, and e, and a broadly circular 0–9 set that keeps figures highly legible at a glance. Terminals are clean and mostly straight-cut, producing crisp joins in forms like N, M, V, and W, while lowercase shapes keep a simple, single-storey construction (notably a and g) that emphasizes clarity. Overall spacing appears balanced and slightly generous, helping the bold silhouettes stay readable in both the grid and paragraph samples.
It suits headlines and short display copy where strong, rounded letterforms can carry a brand voice without ornament. The open counters and clean terminals also make it a good fit for signage, UI labels, and packaging where quick recognition and a modern tone are priorities.
The tone is contemporary and approachable, with friendly roundness that avoids feeling playful or casual. Its solid weight and clean geometry convey confidence and straightforward utility, making the voice feel calm, modern, and dependable rather than decorative.
The likely intention is a versatile, contemporary geometric sans that balances bold presence with everyday legibility. Its simplified lowercase construction and open interior spaces suggest it was drawn to perform reliably in prominent text while remaining friendly and easy to scan.
The design leans on simple geometric construction: circular bowls, straight stems, and clear diagonals. Numerals appear consistent in width and rhythm, and punctuation in the sample text reads cleanly without drawing attention away from the word shapes.