Sans Normal Wilus 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, signage, modern, friendly, clean, confident, playful, compact impact, clear display, modern utility, approachable geometry, geometric, rounded, compact, sturdy, smooth.
A compact sans with sturdy, even strokes and generously rounded curves. The design leans geometric: bowls read as near-circular, counters are open and consistent, and terminals are cleanly cut without flaring. Proportions are tight with relatively short extenders and a compact lowercase, while capitals stay broad and stable. Numerals are clear and hefty, with a simple, legible construction that matches the letters’ smooth rhythm.
Well-suited for branding and packaging where a compact, contemporary voice is needed, and for headlines or poster typography that benefits from strong silhouette and even texture. It can also work in signage and UI labels where clarity and sturdy forms are priorities.
The overall tone is modern and approachable, combining a utilitarian clarity with a subtle softness from the rounded forms. Its weight and compactness give it a confident, no-nonsense presence, while the circular geometry keeps it friendly rather than severe.
The design appears intended to deliver a modern geometric sans feel with a compact footprint and strong visual weight, balancing efficiency and readability with rounded, approachable shapes.
Round letters (like O/C/G) feel especially smooth and continuous, and the set maintains an even color across lines of text. The mix of slightly condensed proportions and large internal counters helps preserve readability despite the strong stroke weight.