Sans Normal Okgos 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Lydia Sans' by Craceltype, 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry, and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, approachable, clarity, approachability, modern branding, everyday utility, rounded, geometric, smooth, compact, sturdy.
A solid, rounded sans with broadly geometric construction and smooth, continuous curves. The design favors simple forms with generous counters (notably in O, C, and G) and softly rounded joins, giving the lettershapes a compact, even texture in text. Terminals are clean and blunt rather than calligraphic, and the bowls and stems maintain a consistent, sturdy presence. Lowercase is straightforward and readable, with a single-storey a and g, a round dot on i, and a broad, stable baseline rhythm.
Well suited to headlines, logos, and brand systems that want a clean, modern feel with a touch of softness. It also works effectively for short-to-medium UI text such as buttons, labels, and navigation, where clear shapes and consistent rhythm help maintain readability.
The overall tone feels contemporary and approachable, projecting clarity and confidence without looking harsh. Its rounded geometry adds warmth, making it feel friendly and user-facing while still remaining neutral enough for general-purpose communication.
The font appears designed to deliver a modern, friendly geometric look that stays highly legible at larger sizes and remains composed in short text runs. Its simplified, rounded forms suggest an intention to balance neutrality with approachability for broad, contemporary design use.
Capitals are wide and open with simplified geometry, and the figures appear clear and strongly shaped for emphasis in display settings. The rhythm is uniform and steady, with minimal stylistic quirks, prioritizing legibility and a cohesive, contemporary voice.