Sans Normal Okkum 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype and 'URW Form' and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, boldly simple, display impact, approachable modernity, clarity, rounded, geometric, generous counters, open apertures, sturdy.
A heavy, rounded sans with broadly proportioned letterforms and smooth, low-contrast strokes. Curves are built from near-circular bowls and soft shoulders, while terminals are clean and mostly flat, giving the face a solid, contemporary blockiness. Counters are large and well-shaped (notably in O, o, e, and 8), and apertures in letters like C, c, and S stay open, supporting clarity at display sizes. The lowercase shows a single-storey a and g, compact joins, and a straightforward, geometric rhythm; numerals are similarly robust, with a rounded 0 and a simple, upright 1.
This font is well-suited to headlines and short-form messaging where a strong, rounded sans voice is needed, such as posters, branding, packaging, and signage. It can also work for subheads and UI/feature callouts when ample size and spacing are available, where its sturdy shapes and open counters maintain legibility.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry and substantial weight lend it a friendly, upbeat character while still feeling professional and controlled.
The design appears intended as a contemporary geometric sans with a friendly, rounded feel, prioritizing bold readability, simple construction, and a consistent visual rhythm for prominent typographic use.
Spacing appears intentionally generous for the weight, helping prevent dark clumping in text settings. The forms favor consistency and smoothness over calligraphic nuance, producing an even texture and strong silhouette in headlines.