Sans Normal Mydis 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'FF Good' and 'FF Good Headline' by FontFont, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, confident, playful, friendly, punchy, retro, high impact, approachability, display clarity, brand presence, rounded, soft corners, compact apertures, heavy terminals, blocky.
A heavy, rounded sans with broad proportions and a strong, even color on the page. Curves are generously radiused and corners are softened, creating a smooth, inflated silhouette rather than sharp geometry. Counters tend to be compact and apertures are relatively tight, while joins and terminals stay sturdy, giving the letters a chunky, poster-ready presence. The lowercase maintains a high, prominent x-height with simple, sturdy forms, and the numerals follow the same bold, rounded construction for consistent rhythm in headlines and short strings.
Best suited for display settings such as posters, big headlines, packaging, and signage where its dense weight and rounded shapes can deliver immediate impact. It also works well for bold brand marks, badges, and short UI labels where a friendly, assertive voice is desired.
The overall tone is assertive yet approachable—big, friendly shapes that feel upbeat and a bit retro. Its dense blackness and rounded construction read as energetic and attention-grabbing, with a casual warmth that suits playful messaging as well as straightforward, high-impact statements.
The letterforms appear designed to maximize impact and warmth at once: a bold, rounded build that keeps forms simple, sturdy, and highly visible. The emphasis on smooth curves, compact counters, and consistent heavy terminals suggests an intention to read clearly at large sizes while projecting a playful, confident personality.
The design favors mass and solidity over fine detail, so internal spacing becomes a key part of legibility at smaller sizes. In longer lines, the heavy strokes and tight counters create a compact texture, making it most comfortable when given generous size or breathing room through spacing and line height.