Sans Normal Apbab 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: ui text, signage, brand identity, presentations, editorial, clean, modern, neutral, approachable, functional, versatility, legibility, modern utility, clarity, geometric, rounded, monoline, open apertures, high legibility.
A clean sans with monoline strokes, rounded curves, and a largely geometric construction. Counters are open and circular, terminals are plain and unflared, and joins stay crisp without decorative detail. Proportions feel balanced and straightforward, with a clear distinction between uppercase and lowercase and a smooth, even rhythm in running text. Numerals are simple and highly readable, matching the letterforms’ uncomplicated, contemporary shapes.
This font works well for interface text, product labeling, wayfinding, and general-purpose branding where clarity and a modern tone are required. It also holds up in longer passages for editorial or presentation use thanks to its open counters and even texture.
The overall tone is modern and matter-of-fact, with a friendly neutrality that avoids both corporate stiffness and playful eccentricity. Its rounded geometry and open forms give it an accessible, everyday voice suited to broad audiences.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its restrained geometry and plain terminals suggest a focus on clear communication across both display sizes and everyday text settings.
Lowercase forms show a single-storey ‘a’ and ‘g’, reinforcing a contemporary, screen-friendly character. Round letters (O/C/G/Q) read cleanly, while diagonals (V/W/X/Y) are sharp and steady, helping maintain clarity across mixed-case settings.