Sans Normal Jalum 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' and 'Resident' by Fenotype (names referenced only for comparison).
Keywords: branding, posters, headlines, logos, packaging, modern, confident, friendly, tech, athletic, impact, clarity, modernity, approachability, geometric, rounded, sturdy, open, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are monolinear with clean terminals, and counters are generally open and roomy, giving letters a solid, stable silhouette. Round forms like O and C are near-circular and wide, while straight-sided letters (E, F, H, N) feel blocky and structured. The lowercase shows a single-story a and g with compact bowls, a short crossbar on t, and a simple, vertical i with a round dot; numerals are equally robust with wide, flat-topped shapes and generous interior space.
Well-suited for branding systems, logo wordmarks, and bold headlines where width and weight can create immediate presence. It can work effectively in posters, packaging, and signage, and it also holds up in short blocks of UI or marketing copy where a strong, modern tone is desired.
The overall tone is contemporary and assertive, with a friendly softness coming from the rounded geometry. It reads as confident and energetic rather than delicate, suggesting a practical, no-nonsense voice suited to bold messaging. The wide stance and open shapes add an approachable, sporty-tech character.
The design appears intended to deliver high-impact communication with a clean, geometric voice—combining sturdy construction with softened curves for approachability. Its proportions and simplified detailing suggest an emphasis on recognizability and consistent texture in prominent, attention-getting settings.
Spacing appears comfortable at display sizes, and the wide letterforms create a strong horizontal rhythm in text. The design prioritizes clear silhouettes and consistent curves over fine detail, which helps maintain a cohesive, punchy texture across mixed-case settings and numerals.