Sans Normal Wubey 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, social media, friendly, informal, playful, handmade, approachable, approachability, handmade charm, casual readability, friendly branding, rounded, soft, bubbly, casual, open.
A rounded sans with softly swollen strokes and gently irregular outlines that suggest a hand-drawn origin. Curves dominate the construction, with open counters and smooth joins, while terminals are blunt and slightly softened rather than sharply cut. Proportions lean broad, with roomy apertures and a steady, even stroke presence that stays visually consistent across letters and numerals. The overall rhythm is relaxed and slightly bouncy, with subtle shape variation that keeps it from feeling rigid or mechanical.
Well-suited to brand identities that want a friendly, informal voice, as well as packaging, posters, and promotional graphics where warmth matters more than strict neutrality. It also fits children’s-oriented design, casual editorial callouts, and social media graphics where a soft, personable tone is desirable.
The tone is warm and approachable, with a casual, playful energy that reads as human and friendly rather than corporate. Its rounded forms and mild irregularities give it a personable, craft-like character suited to lighthearted messaging.
The design appears intended to blend the simplicity of a rounded sans with the charm of a hand-drawn finish, prioritizing approachability and character while remaining readable in short to medium passages.
In text, the generous spacing and open forms help maintain clarity, while the hand-made contouring becomes a defining texture at larger sizes. The numerals share the same rounded, informal construction, reinforcing a cohesive voice across alphanumerics.