Sans Normal Sunov 8 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, casual, modern, approachable, clean, approachability, everyday readability, modern utility, soft neutrality, rounded terminals, soft curves, open counters, humanist.
A clean sans with softly rounded joins and gently tapered strokes that give the letterforms a drawn-but-controlled feel. Curves are smooth and slightly irregular in a natural way, while verticals stay steady and confident, producing an even rhythm in text. Apertures and counters are generally open, and many terminals end with subtle rounding rather than sharp cuts, contributing to a calm, readable texture. The overall proportions feel balanced and contemporary, with a straightforward construction that still retains a human touch.
It works well for interface copy, product and lifestyle branding, and packaging where a clean sans needs a warmer voice. The open shapes and steady rhythm also make it suitable for short editorial passages, headings, and clear wayfinding or small signage where friendliness and legibility are both important.
The font reads friendly and informal without becoming playful or quirky. Its soft curves and rounded endings create an approachable tone suited to everyday communication, while the consistent structure keeps it looking modern and composed.
The design appears intended as an approachable, contemporary sans that softens a geometric foundation with humanist rounding and gentle stroke modulation. It aims for broad usability—clear enough for functional text, but with enough personality to support brand-forward applications.
In sample text, spacing appears comfortable and the line texture remains even at paragraph sizes. The uppercase has a simple, sign-like clarity, while the lowercase carries most of the warmth through curved strokes and rounded terminals, helping it feel personable in longer reading.