Sans Normal Subab 3 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, literary, refined, calm, readability, editorial tone, modern classic, typographic hierarchy, bracketed, flared, modulated, open counters, soft terminals.
This typeface presents a clean, upright skeleton with visibly modulated strokes and crisp, vertical stress. Curves are smooth and slightly oval, with open counters and a measured rhythm that reads evenly across lines. Ends of strokes often feel subtly flared rather than blunt, and round forms stay controlled rather than geometric. Proportions show a relatively compact lowercase height against taller ascenders and capitals, giving the text a composed, vertical presence.
It fits well for editorial layouts, book typography, and magazine settings where a refined voice is desired. The clear contrast and sturdy capitals also make it effective for headlines, pull quotes, and brand wordmarks that aim for a polished, traditional impression.
The overall tone is formal and composed, with an understated, bookish confidence. Its controlled contrast and restrained detailing lend a quietly authoritative feel suited to thoughtful, content-forward typography rather than playful or overtly technical work.
The design appears intended to offer a modern, streamlined reading face with a classic typographic sensibility—clean outlines and consistent rhythm paired with subtle stroke modulation for elegance and hierarchy in text.
In text settings the face maintains strong clarity at larger sizes, with ample interior space in letters like o, e, and a supporting legibility. The numerals appear well-balanced beside capitals and lowercase, and punctuation (such as the apostrophe) reads clearly without drawing undue attention.