Script Etrih 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, playful, retro, friendly, whimsical, casual, impactful script, friendly branding, handmade feel, retro display, rounded, soft, bouncy, brushed, swashy.
A heavy, rounded script with a steady rightward slant and brush-like terminals. Strokes are thick and smoothly modeled, with gentle swelling through curves and softened joins rather than sharp corners. Letterforms lean on broad, looping shapes and teardrop-like endings, creating a bouncy baseline rhythm and generous, pillow-like counters. The overall build favors compact lowercase proportions and prominent entry/exit strokes that help characters flow together in text.
Best suited to short display settings such as headlines, brand marks, packaging callouts, posters, and casual signage where its bold script personality can lead. It also works well for social graphics, invitations, and product names that want a playful, retro-leaning handwritten feel, especially when given enough size and spacing to keep counters open.
The font conveys a warm, upbeat tone that feels nostalgic and handcrafted. Its plump curves and lively slant read as approachable and informal, with a showy sweetness suited to cheerful messaging. The overall impression is decorative without feeling delicate, leaning more toward fun and friendliness than refinement.
The design appears intended as a bold, brush-script display face that emphasizes warmth and impact over formal calligraphy. Its consistent stroke mass, rounded terminals, and lively cursive connections suggest a focus on energetic branding and attention-grabbing phrases rather than long-form readability.
Uppercase forms are especially swashy and rounded, functioning well as attention-getting initials. Numerals follow the same soft, brushy logic, with simple silhouettes and friendly curves that match the lowercase texture. At smaller sizes, the dense stroke weight and tight internal spaces can make details merge, so it benefits from moderate sizing and comfortable tracking.