Sans Normal Obgib 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Dexa Pro' by Artegra, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, chunky, retro, display impact, friendly tone, high visibility, simple forms, rounded, soft, geometric, compact, impactful.
This typeface has heavy, rounded strokes with a geometric construction and smooth, continuous curves. Counters are relatively small and mostly circular, giving letters a dense, compact color on the page. Terminals are clean and blunt, with minimal modulation, while curves (notably in C, G, S, and O) read as broad and even. The lowercase shows single-storey forms (a, g) and a sturdy, simplified skeleton; joins and shoulders are thick and closed, reinforcing a strong, poster-like presence.
It performs best in large-scale settings such as headlines, posters, and prominent branding where its rounded heft and compact rhythm can deliver impact. It also suits packaging and signage that benefits from a friendly, high-visibility voice, especially in short phrases and display lines rather than extended reading.
The overall tone is upbeat and approachable, with a friendly softness that keeps the weight from feeling aggressive. Its chunky geometry and compact counters add a bold, confident voice that can lean slightly retro in headlines. The rounded forms create an inviting, informal mood while still reading as direct and assertive.
The design appears aimed at a bold sans display role: maximizing presence with thick, rounded geometry and simplified shapes that remain personable. Its consistent stroke treatment and compact counters suggest an emphasis on strong silhouettes and quick recognition in attention-grabbing contexts.
At text sizes the tight counters and substantial stroke mass can reduce interior clarity, while at larger sizes the roundness and strong silhouettes become a defining feature. The numerals match the letterforms with similarly dense shapes and simplified detailing, supporting consistent, blocky rhythm across mixed content.