Sans Normal Obkaz 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' and 'Neue Kabel' by Linotype, 'Akagi' and 'Akagi Pro' by Positype, 'Soleil' by TypeTogether, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, confident, playful, display impact, approachability, clarity, modern branding, rounded, chunky, soft, sturdy, high-impact.
A heavy, rounded sans with smooth curves and gently softened joins that keep the overall texture even and compact. Counters are relatively tight and the stroke endings are clean and blunt, giving letters a sturdy, poster-like presence. The uppercase has broad, simple geometry with circular forms in C/G/O and a robust, wide-shouldered feel, while the lowercase stays compact with single-storey shapes (notably a and g) and short ascenders/descenders for a dense rhythm. Numerals are bold and simplified, matching the same rounded, low-detail construction for strong readability at display sizes.
Best suited for headlines, short phrases, and brand marks where bold presence and a friendly, modern feel are desired. It works well on packaging and signage that need quick recognition, and in marketing graphics where a compact, high-contrast-from-background silhouette is more important than fine detail.
The font reads as upbeat and approachable while still feeling assertive due to its mass and compact spacing. Its rounded construction and simplified forms give it a friendly, contemporary tone suited to energetic messaging rather than formal or delicate settings.
Likely designed as a contemporary display sans that prioritizes boldness, approachability, and straightforward letterforms. The consistent rounded geometry and compact rhythm suggest an intention to create a versatile, attention-grabbing face for branding and promotional typography.
Diagonal letters like K, V, W, X, and Y maintain the same chunky weight, which helps keep lines of text visually consistent. At smaller sizes, the tight counters and heavy color could reduce clarity, but at headline sizes it delivers strong impact and a cohesive, rounded voice.