Sans Normal Ilriv 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Comic Mode' by 38-lineart, 'Dexa Pro' and 'Dexa Round' by Artegra, 'Nexa Round' by Fontfabric, and 'Brainstroke' by Typotheticals (names referenced only for comparison).
Keywords: children’s, packaging, posters, headlines, branding, playful, friendly, cheerful, casual, chunky, approachability, fun, display impact, softness, informality, rounded, soft, bouncy, cartoonish, blobby.
This typeface features heavy, rounded strokes with softly inflated terminals and a consistently smooth, low-detail construction. Curves dominate the design, with broad bowls and gentle joins that create a cushioned, blobby silhouette rather than crisp geometric edges. Counters are open and simple, and the overall rhythm feels spacious, helped by generous internal shapes and a steady baseline presence. Letterforms maintain a straightforward, upright posture, while slight irregularities in curve tension and stroke endings add an organic, hand-drawn-like warmth.
It performs best in display contexts where a friendly, high-impact voice is desired—children’s products, playful branding, packaging, posters, and short headlines. The strong, rounded shapes also suit stickers, social graphics, and logo wordmarks that benefit from a soft, approachable feel. For longer passages, it’s most effective at larger sizes where its bold texture can remain comfortable to read.
The overall tone is upbeat and approachable, reading as informal and welcoming rather than technical or corporate. Its soft weight distribution and rounded endings give it a toy-like, kid-friendly character that feels lighthearted and expressive. The font suggests comfort and fun, making text feel conversational and easygoing.
The design appears intended to deliver an accessible, fun sans-serif with rounded, cushiony forms that emphasize friendliness and immediacy. It prioritizes bold presence and simple, recognizable shapes over precision, aiming for a warm, informal personality that stands out quickly in contemporary display use.
Uppercase forms are sturdy and compact with pronounced roundness in letters like C, G, O, and Q, while the lowercase keeps simple single-storey shapes (notably a and g) that reinforce the casual voice. Numerals are bold and highly simplified with smooth curves and wide proportions, prioritizing visual impact over fine detail. In paragraphs, the texture stays dense and dark, with clear word shapes but a strongly graphic color.