Sans Normal Osbuy 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Interval Next' by Mostardesign, 'PTL Attention' by Primetype, 'Foundry Sterling' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, cheerful, bold, display impact, approachability, high legibility, brand voice, rounded, soft-cornered, compact, blocky, heavy.
A heavy, rounded sans with compact proportions and generous counters that keep forms open at large sizes. Strokes are thick and steady with smooth, continuous curves and softly squared terminals, producing a sturdy, poster-like texture. The uppercase is wide and stable, while the lowercase maintains a simple, highly legible structure with single-storey shapes where expected and minimal detail. Numerals are similarly robust and rounded, matching the overall geometric rhythm and giving lines of type a dense, even color.
Best suited for headlines, short statements, and branding where strong presence and quick readability matter. It works well on posters, signage, packaging, and social graphics, and can hold up in large-format text blocks when ample leading and line length are used.
The font projects a friendly, confident tone with a slightly retro, display-driven presence. Its rounded forms and substantial weight feel approachable and playful rather than formal, making it read as energetic and attention-getting in headlines.
The design appears intended as a bold, approachable display sans that balances geometric simplicity with softened corners for warmth. It aims to deliver high impact and legibility with a consistent, rounded shape language across letters and numerals.
Spacing appears comfortable for a display cut, with consistent sidebearings that help maintain an even, blocky rhythm in all-caps and mixed-case settings. The design favors clarity and impact over delicacy, with details kept intentionally simple to preserve strong silhouettes.