Sans Normal Ogva 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Hebrew' and 'Avenir Next Thai' by Linotype, 'Nietos' by Melvastype, 'Gogh' by Type Forward, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, high impact, approachability, clarity, contemporary branding, geometric, rounded, blocky, compact, soft-cornered.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with little modulation, producing dense letterforms and strong color on the page. Counters are relatively tight and circular-to-oval, and terminals are clean and blunt, giving the shapes a compact, sturdy feel. The lowercase shows single-story forms (notably the a and g) with a simple, utilitarian construction, while the numerals are similarly robust and highly legible at display sizes.
Ideal for headlines, posters, and large-format messaging where impact is the priority. It also suits brand marks, packaging, and short UI labels that need a friendly, modern presence, especially when set with comfortable spacing.
The overall tone is bold and upbeat, with soft curves that keep it friendly rather than severe. Its chunky geometry reads contemporary and accessible, well-suited to energetic branding and attention-grabbing headlines.
The design appears intended to deliver maximum visibility with a welcoming, geometric voice. By pairing a sturdy, high-impact weight with rounded forms and simple constructions, it aims for contemporary versatility across branding and display typography.
In text settings the weight creates pronounced texture and reduced internal whitespace, so it performs best when given generous tracking and line spacing. The wide stance and rounded joins help maintain clarity in large sizes, while smaller sizes may feel dark due to the compact counters.