Serif Contrasted Haru 7 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, invitations, branding, elegant, dramatic, refined, classic, luxury tone, display impact, editorial style, classic revival, didone-like, hairline, pointed, crisp, calligraphic.
This typeface is a sharply contrasted italic serif with a pronounced vertical axis and crisp, fine hairlines. Strokes swell quickly into dense stems and taper into pointed terminals, creating a lively rhythm and a distinctly calligraphic slant. Serifs are thin and clean, with minimal bracketing, and many joins and endings resolve into knife-like wedges. Proportions appear relatively condensed overall, with tall capitals, compact lowercase counters, and a smooth, continuous flow across words in text.
It performs best in display settings such as magazine headlines, cover lines, pull quotes, and elegant branding where contrast and italic motion can be showcased. It can also suit invitations and short-form promotional copy, particularly when paired with a quieter companion for longer reading.
The overall tone is polished and fashion-forward, with a dramatic, high-style presence. Its glossy contrast and steep italic motion suggest luxury, refinement, and a slightly theatrical editorial voice.
The design appears intended to capture a modernized, high-fashion interpretation of classical contrasted italics, prioritizing sparkle, sharpness, and a refined page color over utilitarian neutrality.
Capitals read as formal and stately, while the lowercase shows more cursive energy, especially in letters with long entry/exit strokes and tapered tails. Numerals follow the same contrast logic, pairing sturdy main strokes with delicate connecting hairlines for a consistent, upscale texture.