Script Hidom 12 is a bold, very narrow, low contrast, italic, short x-height font.
Keywords: logos, headlines, packaging, posters, quotes, friendly, retro, casual, confident, playful, handmade feel, retro flavor, display impact, approachability, brushy, rounded, looping, bouncy, smooth.
A compact, right-leaning brush script with rounded terminals and softly swollen strokes that mimic a marker or brush pen. Letterforms show simplified joins and occasional partial connections rather than continuous linking, creating a lively rhythm with clear word shapes. Capitals are prominent and decorative with looped entry strokes and broad curves, while lowercase forms are compact with tight counters and minimal interior detail. Numerals are simple and slightly slanted, matching the informal, hand-drawn texture of the alphabet.
Well-suited for branding and logo lockups, product packaging, café/food-themed graphics, posters, and short promotional headlines where a personable handwritten voice is desired. It also works for pull quotes and social graphics at larger sizes, where the looped capitals and brush texture can be appreciated without crowding.
The overall tone is warm and approachable, with a casual, hand-signed feel. Its energetic slant and looping capitals add a hint of mid-century and diner-style nostalgia while staying friendly and contemporary.
The design appears intended to provide a bold, friendly handwritten script that reads cleanly in display settings while retaining the spontaneity of a brush-drawn signature. Its simplified connections and compact lowercase suggest a focus on quick, confident lettering rather than ornate calligraphy.
Stroke endings are generally blunt-to-rounded, and the curves carry a consistent, smooth brush pressure without sharp contrast. Spacing appears a bit open for a script, improving clarity in short phrases and display lines, while the compact lowercase can feel dense in long passages.