Sans Normal Belas 3 is a bold, very narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids media, logos, playful, handmade, quirky, friendly, retro, personality, economy, approachability, handmade feel, display impact, condensed, rounded, bouncy, informal, cartoonish.
A condensed sans with a distinctly hand-drawn, slightly irregular rhythm. Strokes are heavy and largely uniform, with rounded terminals and softened corners that keep the texture friendly rather than rigid. Curves are buoyant and somewhat asymmetric, and several forms show subtle tapering or wobble that reads as intentional, giving the line of text a lively, uneven color. Counters are compact and the overall silhouette is tall and narrow, with simple construction and minimal detailing.
Best suited for short display settings where personality is desired—posters, headlines, packaging, labels, and logo wordmarks. It can also work for playful UI accents or social graphics, but its condensed, irregular texture is most effective at larger sizes rather than long-form reading.
The font projects a casual, upbeat tone with a touch of quirky charm. Its narrow, springy shapes and imperfect regularity evoke handmade signage and playful display typography, feeling approachable and lightly nostalgic rather than corporate or technical.
Likely designed to deliver a compact display sans with a deliberately hand-rendered character. The goal appears to be high-impact, friendly lettering that feels informal and lively while remaining simple and legible at a glance.
In continuous text, the condensed proportions create tight horizontal economy, while the uneven stroke behavior and rounded joins add a rhythmic bounce. The numerals share the same tall, compact feel, helping mixed alphanumeric settings stay visually consistent.