Sans Superellipse Hidir 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Deerfield JNL' by Jeff Levine, 'Nulato' by Stefan Stoychev, 'Gemsbuck Pro' by Studio Fat Cat, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, industrial, sporty, techy, assertive, compact, space saving, impact, modernity, condensed, blocky, rounded corners, square-round, stencil-like joins.
A condensed, heavy sans built from squared bowls and rounded-rectangle curves, giving many letters a superellipse feel. Strokes are uniform and dense, with tight internal counters and flattened terminals. Curves transition quickly into straight segments, and corners are consistently softened rather than sharply pointed. The rhythm is compact with sturdy verticals; diagonal letters (K, V, W, X) keep broad, blunt joins. Numerals follow the same boxy, rounded logic with thick, stable shapes.
Best suited to display roles where impact and compactness matter: headlines, posters, branding marks, labels/packaging, and short UI or environmental signage. The dense shapes hold up well at larger sizes and in high-contrast applications where strong silhouettes are desired.
The overall tone is tough and functional, with a modern, engineered character. Its compact width and blocky geometry read as confident and no-nonsense, suggesting athletic, industrial, or technical messaging rather than delicate or literary settings.
The design appears intended to deliver maximum visual weight in limited horizontal space while maintaining a cohesive rounded-rectangular geometry. It prioritizes bold presence, clear silhouettes, and a constructed, modern feel for attention-grabbing display typography.
Several glyphs lean on rectangular counters and notched joins, reinforcing a constructed, modular impression. The uppercase set feels especially signage-oriented, while the lowercase maintains the same geometric stiffness, keeping texture consistent in longer lines.