Sans Superellipse Hidez 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection and 'Cybersport' by Anton Kokoshka (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, industrial, sporty, techy, assertive, modern, impact, clarity, robustness, systematic, modernity, squared, rounded, blocky, compact, geometric.
A compact, heavy sans built from squared-off, superelliptic shapes with generous corner rounding. Strokes are uniform and largely monolinear, with flat terminals and minimal modulation. Counters tend toward rounded rectangles (notably in O, D, P, and 0), and joins are sturdy, giving the forms a dense, engineered feel. The lowercase is functional and simplified, with short apertures and sturdy bowls; numerals follow the same squared, rounded-rectangle logic for a highly consistent texture in text.
Best suited for headlines, posters, packaging, and branding that benefits from a strong, compact voice. It also fits sports and tech-adjacent graphics, UI labels, and signage where robust, squared-rounded forms hold up well at larger sizes and in high-contrast applications.
The overall tone is confident and industrial, with a sporty, equipment-label energy. Its rounded-square geometry reads contemporary and technical rather than friendly, projecting strength and control while staying clean and straightforward.
The design appears intended to deliver a robust, contemporary sans with a distinctive rounded-rectangle construction, prioritizing impact, uniformity, and a mechanical precision that stays readable in bold display settings.
Many glyphs emphasize straight-sided structure over open apertures, which increases visual solidity at the expense of airiness. The design language is especially cohesive across letters and numerals, making it effective when set in tight blocks, headings, or systems where consistent silhouettes matter.