Sans Normal Dobod 23 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, minimal, clarity, versatility, readability, neutrality, modernity, rounded, open apertures, even rhythm, geometric influence, humanist touch.
This typeface is a clean sans with smooth, rounded curves and straight-sided stems, producing an even, calm rhythm across lines. Round characters like C, O, and G lean toward circular construction, while joins and terminals are simply cut with little to no flare. Counters are open and generous for the weight, and the lowercase maintains clear differentiation through simple forms (single-storey a, open e, curved-shoulder r). Spacing appears balanced and consistent, with numerals and capitals aligning neatly and maintaining a tidy, contemporary texture in the sample text.
It suits interface typography and general-purpose text where a clean, modern sans is needed, including dashboards, apps, and product copy. The even color and open counters also make it a good fit for editorial layouts, presentations, and wayfinding or signage at moderate sizes. For branding, it works best where a restrained, contemporary voice is preferred.
The overall tone is neutral and contemporary, with a friendly softness coming from the rounded bowls and uncomplicated terminals. It feels practical and unobtrusive, aiming for clarity over personality while still reading as approachable rather than rigid or technical.
The design appears intended as a versatile, modern workhorse sans: simple constructions, open forms, and consistent spacing prioritize readability and a smooth, neutral texture in continuous text. Its rounded geometry suggests an aim for contemporary clarity while keeping the tone approachable.
Several shapes show a geometric backbone (notably the circular rounds), tempered by slightly humanist details in letters like r, t, and the curved descenders. The figures appear straightforward and readable, with simple 1 and open, rounded forms in 0, 6, 8, and 9 that match the letterforms.