Sans Normal Amkul 15 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts and 'Malva' by Harbor Type (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, modern, friendly, neutral, clean, approachable, versatility, legibility, clarity, modernity, neutrality, geometric, rounded, clear, even, solid.
A clean sans with broad, open counters and smoothly rounded curves paired with flat, decisive terminals. Proportions are straightforward and sturdy, with uppercase forms reading compact and stable while the lowercase stays highly legible thanks to generous apertures and a tall x-height. Curves in C, G, O, and S feel circular and consistent, and diagonals (A, V, W, X, Y) are crisp without appearing sharp or brittle. Numerals are simple and sturdy, matching the letterforms in width and rhythm for cohesive mixed text.
Works well for interface labels, product branding, and wayfinding where clarity at a glance matters. Its sturdy shapes and even rhythm also suit short paragraphs, marketing copy, and headline settings that need a contemporary, no-nonsense voice.
The tone is modern and approachable, combining a neutral, utilitarian clarity with a mild warmth from its rounded geometry. It feels confident and contemporary without calling attention to itself, making it suitable for straightforward communication.
Likely intended as a versatile, general-purpose sans that emphasizes clarity, neutrality, and consistency across letters and numerals while keeping a gently rounded, modern character for broad appeal.
The design maintains an even color in text, with clear differentiation between similar shapes (for example I vs. l via context and proportions) and a readable, single-storey lowercase a. Overall spacing and form consistency support a smooth, continuous reading rhythm in longer lines.