Sans Normal Afkiv 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Lader' by Groteskly Yours, 'Madani' by NamelaType, 'SK Aristo' by Salih Kizilkaya, 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, 'Sailec' by Type Dynamic, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, dynamic, clean, approachable, sporty, modernization, readability, momentum, versatility, oblique, rounded, geometric, open counters, sheared terminals.
A slanted sans with a clean, geometric backbone and rounded curve construction. Strokes stay even and solid, with smooth joins and broadly circular bowls that keep counters open and legible. Terminals appear cleanly cut with a consistent rightward slant, producing a streamlined rhythm across text. Uppercase forms feel stable and simple, while lowercase shapes remain compact and clear, with a single-storey "a" and a straightforward "g" that reinforce the contemporary, utilitarian structure. Numerals follow the same oblique stance with clear silhouettes and balanced spacing.
Works well for brand marks, headlines, and short-to-medium text where a modern italic voice is needed. Its clean construction and open counters also suit interface labels, wayfinding, and packaging copy that benefits from a brisk, contemporary tone.
The overall tone is modern and energetic, with a forward-leaning posture that suggests speed and momentum without becoming aggressive. Rounded shapes and open apertures keep the feel friendly and accessible, making it suitable for contemporary branding and interface-forward communication.
The design appears intended as a versatile italic sans that delivers speed and modernity while maintaining straightforward readability. Its geometric, rounded construction and consistent slant suggest a focus on clean, contemporary communication across both display and functional settings.
The italic angle is consistent across capitals, lowercase, and figures, creating a cohesive texture in paragraphs. The forms prioritize clarity over decoration, with generous interior space in rounded letters and a generally even, steady typographic color.