Serif Normal Lulul 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Century Schoolbook' and 'Century Schoolbook WGL' by Bitstream, 'Century Schoolbook DT' by DTP Types, 'Linotype Maral Armenian' by Linotype, and 'Century PS Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, authoritative, traditional, literary, formal, classic voice, strong impact, print readability, editorial tone, institutional feel, bracketed, ball terminals, sturdy, compact serifs, classic.
This serif presents robust, strongly bracketed serifs and pronounced stroke modulation, giving letters a firm, carved-in feel. Counters are moderately open and the joins are crisp, with a consistent vertical stress and clear separation between thick and thin strokes. Capitals are broad and stable with generous weight in the main stems, while lowercase forms show sturdy proportions, a two-storey “a,” and compact, confident serifs that help lock words into an even text rhythm. Numerals follow the same traditional construction, with rounded forms and strong baseline presence.
It performs especially well in headlines, deck copy, and other short-to-medium editorial settings where strong contrast and weight can add authority. It would also suit book covers, pull quotes, and printed promotional materials that benefit from a classic serif voice and a dark, attention-holding typographic color.
The overall tone is confident and conventional, evoking classic book typography and institutional print. Its heavy color and crisp detailing feel serious and deliberate, suited to messaging that aims to sound established and trustworthy rather than playful or casual.
The design appears intended as a conventional text serif with heightened emphasis: strong contrast, sturdy serifs, and classic letterforms that prioritize tradition and impact. It balances readable structure with a bold presence, aiming to feel familiar, formal, and dependable in editorial and publishing contexts.
Ball-like terminals appear on several forms (notably in the lowercase), adding a subtle warmth to an otherwise firm, traditional construction. The sample text shows a dense, emphatic texture at display sizes, with clear word shapes and a strong vertical cadence.