Sans Normal Lidal 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad Bengali' by Adobe; 'FF Kievit' by FontFont; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, confident, dynamic, display impact, dynamic emphasis, brand voice, compact strength, slanted, rounded, blunt, compact, high-impact.
A heavy, slanted sans with rounded, closed counters and broadly elliptical curves. Strokes stay visually consistent with blunt terminals and minimal modulation, producing a dense, compact texture in words. Uppercase forms are sturdy and simplified, while lowercase letters lean more noticeably, with single-storey shapes where expected and tight apertures that reinforce a solid, blocky silhouette. Numerals follow the same robust, rounded construction for an even, unified color across mixed text.
Best suited to short, attention-grabbing settings such as headlines, posters, and bold brand marks where the compact, rounded forms can deliver strong presence. It can also work well for sports or lifestyle branding, packaging callouts, and display typography that benefits from a dynamic, forward-leaning stance.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and urgency. Its weight and compact rhythm feel sporty and promotional, projecting a confident, contemporary voice.
Likely designed as a high-impact italic display sans that combines rounded geometry with a strong, compact build for energetic messaging. The emphasis appears to be on bold clarity at large sizes and a unified, modern rhythm in words.
Spacing reads on the tight side in running text, emphasizing mass and impact over airiness. The slant is consistent across cases, and the rounded geometry helps keep the boldness from feeling harsh or mechanical.