Sans Superellipse Mabuy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Hinnual', 'Karnchang', 'Lohamon', and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app splash, sporty, punchy, dynamic, retro, playful, impact, motion, bold branding, friendly strength, rounded, oblique, blocky, compact, smooth.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal modulation, producing solid silhouettes and dark color on the page. Counters tend to be small and squarish, and terminals are broadly rounded, giving letters a molded, superellipse feel. Proportions read slightly extended horizontally, while the overall rhythm remains tight due to stout forms and compact internal space.
Best suited for display typography where strong presence and motion are desired, such as headlines, posters, sports and fitness branding, and high-impact packaging. It can also work for short UI moments like splash screens or promotional banners, where compact, bold letterforms help grab attention quickly.
The font projects speed and impact, with a forward-leaning stance that feels sporty and energetic. Its rounded, chunky shapes add a friendly, playful edge, while the dense weight keeps the tone assertive and attention-grabbing. Overall it evokes a retro athletic and arcade-adjacent mood without becoming decorative.
The design appears aimed at delivering a fast, powerful display voice built from rounded, geometric forms. By combining a strong slant with softened corners and tight counters, it prioritizes punchy emphasis and cohesive branding over extended text readability.
The numerals and capitals share the same rounded, block-like logic, creating a cohesive system for headlines. The oblique angle is pronounced enough to convey motion, and the smooth curves help prevent the heavy weight from feeling harsh. At smaller sizes the tight counters may reduce clarity, while at display sizes the bold shapes read cleanly and confidently.