Serif Flared Upday 1 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: editorial, book text, magazines, branding, packaging, literary, refined, warm, humanist, classic, readability, warmth, editorial tone, classic revival, distinctive detail, flared, calligraphic, open counters, soft terminals, bracketed feel.
A flared serif with gently tapering strokes and softly widening terminals that create an ink-trap–like flare rather than sharp, discrete serifs. The stroke modulation is moderate and smooth, with rounded joins and open counters that keep forms airy. Proportions lean slightly condensed in the lowercase with compact extenders and a relatively low x-height, while capitals feel stately and broad-shouldered. Curves are supple and slightly calligraphic, and the overall rhythm reads even and calm across text and titling sizes.
It performs well in editorial typography—book pages, long-form articles, and magazine features—where its open shapes and measured contrast keep paragraphs comfortable. The distinctive flared endings also make it effective for tasteful branding, packaging, and cultural or academic materials that benefit from a classic-but-approachable serif voice.
The tone is bookish and cultivated, with a warm, hand-influenced refinement that feels more human than rigidly classical. It conveys quiet elegance and a gentle authority, suited to editorial settings where a personable voice is desirable.
The design appears aimed at blending traditional serif proportions with a subtle flared, calligraphic finish to add warmth and character without sacrificing readability. It prioritizes an even text color and a composed rhythm while preserving enough distinctive detailing for display and identity work.
Letterforms show a consistent flare at stroke endings, giving a subtle engraved or brush-cut impression, especially in straight stems and diagonals. Numerals follow the same soft, flared logic and maintain a cohesive texture alongside the lowercase in running text.