Serif Normal Lasa 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Marbach' by Hoftype, 'PF Diplomat Serif' by Parachute, and 'Solitas Serif' by insigne (names referenced only for comparison).
Keywords: body text, book design, editorial, newsprint, reports, classic, formal, literary, traditional, readability, text setting, neutrality, tradition, bracketed, crisp, balanced, sturdy, text-ready.
A conventional serif with bracketed serifs, sturdy stems, and moderate stroke modulation that stays controlled across sizes. Proportions feel balanced with a steady rhythm and relatively compact letterforms, while counters remain open enough for clear word shapes. The roman has traditional details such as a two-storey “a” and “g,” a softly curved “r” shoulder, and a diagonal-legged “R,” alongside lining figures with old-style styling cues in their construction.
Well-suited for body copy in books, magazines, and other editorial layouts where a familiar serif voice and stable texture are desirable. It should also work cleanly for reports, academic formatting, and general-purpose print typography that benefits from clear hierarchy between caps, lowercase, and figures.
The overall tone is classic and bookish, leaning toward editorial seriousness rather than display drama. It reads as established and trustworthy, with a conservative presence that suits long-form, information-forward typography.
The design appears intended as a dependable, all-purpose text serif that prioritizes readability and typographic neutrality while retaining traditional serif character. Its restrained contrast and conventional forms aim to produce an even color and consistent cadence in paragraphs.
Serifs are neither hairline nor slabby, creating a firm baseline and clear horizontal cues in running text. Capitals have a stately, engraved-like silhouette, and the numerals feel consistent and readable alongside the lowercase in mixed settings.