Sans Normal Diduw 4 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, presentations, signage, clean, neutral, modern, friendly, minimal, versatility, clarity, modernity, neutral tone, readability, rounded, open, airy, geometric, crisp.
This typeface is a clean sans with rounded geometry and evenly weighted strokes. Curves are smooth and near-circular (notably in C, O, Q, and the bowls of b/p), paired with straight, vertical stems that keep the rhythm orderly. Terminals are predominantly straight-cut, with a few gently softened joins that prevent the forms from feeling rigid. Spacing appears generous and consistent, contributing to an open texture in running text.
It suits interface copy, product and marketing layouts, and editorial text where a clean, unobtrusive sans is preferred. The open apertures and steady rhythm also make it a good choice for wayfinding and general-purpose signage, as well as slides and dashboards with mixed text and numbers.
The overall tone is modern and understated, with a calm, approachable feel. Its rounded construction reads friendly rather than technical, while the restrained detailing keeps it professional and neutral. The impression is clear and contemporary without calling attention to itself.
The design appears intended as a versatile, everyday sans focused on clarity and consistency. By combining geometric roundness with restrained, standard proportions, it aims to perform reliably across a wide range of general typographic contexts.
The design favors simple, highly legible letterforms: counters are open, curves are broad, and diagonals (V/W/X/Y) are clean and uncluttered. Numerals follow the same straightforward, rounded logic, aligning well with the text style for mixed alphanumeric settings.