Sans Normal Lirow 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Agilita' and 'Avenir Next Paneuropean' by Linotype, 'Camphor' by Monotype, 'Neue Reman Sans' by Propertype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, modern, confident, friendly, impact, motion, attention, bold branding, modern clarity, oblique, geometric, rounded, compact, punchy.
A very heavy, oblique sans with broad, simplified forms and smooth, rounded curves. Strokes are largely monolinear, with generous weight throughout and minimal modulation, producing dense, high-impact letterforms. The shapes lean on geometric construction—open circular counters in O/Q/0 and rounded bowls—paired with crisp terminals and slightly squared joins that keep the texture firm. Spacing and proportions read compact and sturdy, with a steady rhythm that holds together well in short lines and headline settings.
Best suited to display use where impact and momentum matter: headlines, posters, campaign graphics, and bold callouts. It can also support sporty or action-oriented branding, packaging fronts, and attention-grabbing UI labels, especially at medium-to-large sizes where the heavy strokes and counters stay clear.
The overall tone is bold and assertive while still approachable, combining a sporty forward-lean with clean, contemporary simplicity. Its strong slant and massed blackness suggest motion and urgency, making the voice feel energetic and promotional rather than reserved or editorial.
The design appears intended to deliver maximum punch with a forward-leaning, modern sans voice. By combining a strong oblique stance with rounded geometric construction and uniform stroke weight, it aims for energetic emphasis and immediate readability in promotional and brand-forward contexts.
Round letters maintain clear counters despite the heavy weight, and the numeral set matches the letters in stance and density for cohesive emphasis. The italic angle is consistent across caps, lowercase, and figures, reinforcing a unified, fast-paced silhouette.