Sans Normal Larew 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, modern, friendly, impact, motion, emphasis, clarity, approachability, slanted, rounded, chunky, compact, high impact.
A heavy, right-slanted sans with broad proportions and generously rounded bowls. Strokes stay largely even throughout, with blunt terminals and softly curved joins that keep the forms smooth and contemporary. Counters are relatively tight for the weight, creating a dense, poster-ready texture, while the numerals and capitals maintain sturdy, stable silhouettes with clean, uncomplicated geometry.
Best suited to headlines, short statements, logos, and campaign-style typography where weight and slant can carry the message. It can work well on packaging and branding needing a confident, contemporary voice, and it naturally fits sports and action-oriented themes. For longer passages, it performs most comfortably at larger sizes where counters and word shapes remain clear.
The overall tone is bold and active, with a forward-leaning stance that suggests motion and urgency. Rounded detailing softens the mass, balancing toughness with approachability. The result feels contemporary and attention-grabbing without becoming sharp or aggressive.
This font appears designed to deliver high-impact communication with a sense of speed and confidence. The rounded construction and simplified shapes aim for broad legibility and a friendly modern look, while the strong slant adds emphasis and momentum for display-driven applications.
In text, the heavy color and slant create strong emphasis and a compact rhythm, making spacing and line breaks visually prominent. Round letters like O/0 and 8 appear especially solid due to the thick ring shapes, while diagonals (A, V, W, X) reinforce the energetic, athletic feel.