Sans Normal Edmak 11 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co. and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, modern, dynamic, clean, sporty, efficient, space saving, forward motion, modern utility, display impact, oblique, condensed, rounded, crisp, lively.
A condensed oblique sans with smooth, rounded curves and largely monoline strokes. The letterforms lean consistently, with compact proportions and tight inner counters that keep the texture dense. Terminals are clean and mostly straight-cut, while curves remain soft and elliptical, giving the face a streamlined, aerodynamic feel. Uppercase shapes are simple and upright in construction but slanted in stance, and the numerals follow the same condensed, forward-leaning rhythm for a unified set.
Works well for headlines, subheads, and short bursts of copy where a compact footprint and energetic tone are helpful. It also suits branding, packaging, and promotional materials that need a modern, fast-moving feel, particularly in space-constrained layouts such as labels, sidebars, and narrow columns.
The overall tone feels contemporary and energetic, with a forward motion that suggests speed and momentum. Its clean construction reads as practical and no-nonsense, while the slant adds a lively, assertive voice suited to attention-getting typography.
Likely designed to provide a space-efficient oblique sans that maintains clarity while projecting motion and modernity. The condensed proportions and consistent slant suggest an emphasis on impactful display use while remaining orderly enough for brief text settings.
The narrow set width and oblique angle create strong horizontal flow in lines of text, producing a compact, continuous rhythm. At smaller sizes the condensed counters can look tight, while at display sizes the smooth curves and consistent slant become a defining stylistic feature.