Sans Normal Orgab 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Hanley Pro' by District 62 Studio, 'Basic Sans Cnd' by Latinotype, 'Castellana' by Santi Rey, and 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, approachability, clarity, modernity, simplicity, rounded, geometric, high impact, sturdy, smooth.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Counters are generous and largely circular, while terminals are clean and unadorned, producing a solid, even color in text. The stroke logic feels consistent across curves and straights, with broadly proportioned bowls and compact joins that keep shapes tight and legible at display sizes. Figures and capitals appear strongly built and stable, with a simple, contemporary rhythm and minimal modulation.
Works best for display typography such as headlines, brand marks, packaging, and punchy marketing layouts where strong presence is needed. It also suits signage and UI moments that require high contrast against backgrounds, especially in short labels or calls to action.
The overall tone is direct and upbeat, combining a friendly roundness with assertive weight. It reads as contemporary and approachable, suited to messaging that wants to feel confident without becoming sharp or aggressive.
The design appears intended as a modern, high-impact rounded sans that balances geometric cleanliness with a friendly voice. It prioritizes clarity and visual punch, offering a bold, approachable look for contemporary communication.
In the sample text, the dense weight creates strong emphasis and clear word shapes, while the rounded geometry keeps the texture from feeling harsh. The forms maintain clarity in large settings, with a consistent, polished presence that favors bold headlines over long passages.