Sans Normal Bykim 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, packaging, clean, friendly, contemporary, neutral, approachable, versatility, legibility, modernity, approachability, clarity, humanist, open apertures, soft curves, slightly tapered, generous spacing.
A clean sans with softly rounded bowls and subtly tapered strokes that keep forms lively without adding contrast. Curves are smooth and open, with generous apertures and clear interior counters that help letters stay distinct in text. The uppercase feels steady and modern, while the lowercase introduces a mildly humanist rhythm through simple, slightly calligraphic joins and compact terminals. Figures are straightforward and readable, matching the letterforms in color and proportion.
It works well for interface and product text, long-form editorial typography, and general-purpose branding where a clean sans is needed without a stark tone. The open forms and steady spacing also suit wayfinding, labels, and packaging that require quick, reliable readability.
The overall tone is contemporary and approachable, balancing neutrality with a mild human warmth. It reads as clear and practical rather than technical or decorative, suitable for everyday communication where legibility and calm personality matter.
The design appears intended as a versatile, modern sans for broad use, emphasizing clarity, open shapes, and an unobtrusive but friendly voice. It aims to stay neutral enough for systems and content-heavy layouts while offering subtle humanist character for brand applications.
The sample text shows an even typographic color with comfortable spacing and consistent stroke behavior across rounds and diagonals. Letter shapes remain crisp at display sizes while retaining enough softness to avoid a rigid, geometric feel.