Sans Normal Dirug 3 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, approachable, modern, informal, approachability, readability, modernity, motion, rounded, soft, open, humanist, slanted.
A slanted sans with soft, rounded geometry and clean, continuous curves. Strokes are evenly weighted with minimal contrast, and terminals tend to finish smoothly rather than sharply, giving counters a generous, open feel. Uppercase forms stay simple and geometric, while lowercase shapes lean more humanist with single-storey a and g and relaxed joins. Overall spacing reads comfortable and slightly loose, supporting an easy rhythm in text.
Well-suited to interface copy, product branding, and packaging where a friendly modern voice is needed. It can also work for posters and editorial side measuring/text blocks when you want a casual, contemporary slant without decorative features.
The font conveys a warm, everyday tone—contemporary and friendly rather than strict or technical. Its gentle curves and informal slant suggest motion and approachability, making it feel conversational and light on the page.
Likely designed as an approachable, general-purpose sans with an italic-forward personality, pairing simple geometric construction with humanist lowercase details to keep long text readable while adding a sense of movement.
The italic-lean is consistent across letters and numerals, and round characters (O, Q, 0, 8, 9) appear particularly smooth and balanced. Descenders and ascenders are moderate, keeping lines compact while maintaining clear letter differentiation in mixed-case settings.