Serif Flared Optu 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gusto Black' by BA Graphics, 'Sole Sans' by CAST, 'Ciutadella Display' by Emtype Foundry, 'Clearface Gothic' by Linotype, 'Malmo Sans Pro' by Martin Lexelius Core, 'Brown Pro' by Shinntype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, retro, hearty, friendly, poster, confident, display impact, retro tone, warmth, robust readability, distinct texture, flared, wedge-serif, soft corners, ink-trap feel, rounded joins.
A very heavy, compact serif with subtly flared stroke endings that read like wedge serifs rather than slabs. Strokes show gentle modulation and a slightly soft, inked edge quality, with rounded joins and small notches in tight counters that create an ink-trap-like effect. The uppercase forms are sturdy and wide-shouldered, while the lowercase keeps a straightforward structure with open bowls and short, firm terminals; overall spacing is even and built for dense setting. Numerals match the weight and share the same flared, slightly softened detailing for a consistent texture.
Best suited to headlines, posters, packaging, and brand marks where strong impact and a memorable texture are needed. It also works for editorial display and short bursts of text at larger sizes, where the heavy weight and flared details remain clear.
The tone is bold and approachable, mixing a vintage display feel with a sturdy editorial presence. Its softened corners and flared endings give it a warm, slightly playful character while still projecting authority and punch.
The design appears intended to deliver high-impact readability with a distinctive flared-serif signature, adding warmth and character to bold display typography without sacrificing structure. The small internal notches and softened joins suggest an effort to maintain clarity and texture in very heavy strokes.
The silhouette relies on strong verticals and broad curves, producing a dark, continuous text color at larger sizes. Distinctive terminal shaping and tight internal spaces add personality and help the face avoid feeling purely geometric despite its mass.