Sans Normal Mylem 18 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'ITC Quay Sans' by ITC, 'MVB Magnesium' by MVB, 'Newbery Sans Pro' by Sudtipos, and 'Foundry Journal' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, confident, playful, chunky, impact, approachability, display clarity, brand voice, rounded, soft corners, compact, heavyweight, bouncy.
This typeface is a heavy, rounded sans with large, open counters and a compact, sturdy build. Curves are broadly drawn and slightly squarish, with soft joins and terminals that read as gently blunted rather than sharp. The letterforms maintain a consistent, solid color, while subtle shaping differences (especially in round letters and diagonals) create a lively, slightly bouncy rhythm. Figures are equally robust and simple, designed to hold their shape clearly at display sizes.
It performs best in headlines and short text where its heavy color and rounded shapes can work as a visual voice—posters, signage, packaging, and bold brand marks. It can also suit playful editorial callouts or UI banners where a friendly, high-impact sans is needed, but it is most effective when given room to breathe.
The overall tone is friendly and upbeat, with a retro, poster-like confidence. Its soft, chunky forms feel approachable and informal, lending a warm, upbeat personality rather than a sleek or technical one. The weight and rounded shaping give it a punchy presence that reads as fun and energetic.
The typeface appears intended as a high-impact display sans that balances bold presence with rounded, approachable shapes. Its construction prioritizes strong silhouette, quick recognition, and a warm personality suitable for attention-grabbing communication.
The design relies on broad strokes and generous internal space, which helps preserve legibility despite the heavy weight. Round letters show a mildly squared geometry, and diagonals carry a strong, compact stance that reinforces the font’s bold, headline-forward character.