Sans Superellipse Yiti 7 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, industrial, retro, techy, assertive, poster-like, impact, signage, retro tech, distinctiveness, brand voice, stencil-like, slabbed, squared, geometric, blocky.
A heavy, compact display sans built from rounded-rectangle forms and crisp, straight cut-ins. Counters tend to be squarish and tight, with frequent horizontal notches and segmented joins that create a stencil-like rhythm across letters. Curves resolve into flattened arcs rather than true circles, and terminals often end in blunt, squared edges. The overall texture is dense and dark, with strong internal contrast created by sharp incisions, narrow apertures, and occasional hairline connectors in letters like K, M, N, V, and X.
Best suited for large-scale typography where the notches and segmented construction can be appreciated—posters, title cards, brand marks, packaging, and attention-grabbing headers. It also fits UI/game or tech-themed graphics when a bold, industrial voice is desired, but is less appropriate for long-form reading.
The font conveys a tough, engineered tone—part industrial labeling, part retro sci‑fi. Its bold, carved-in details feel mechanical and authoritative, giving headlines an impactful, slightly militaristic presence with a playful, arcade-era edge.
The design appears intended to deliver maximum impact with a distinctive engineered texture, combining rounded-rectangle geometry with carved details to create memorable letterforms. It aims to evoke signage and display lettering while maintaining a consistent geometric system across capitals, lowercase, and numerals.
Spacing and word shapes read as chunky and emphatic, with a distinctive pattern of horizontal “steps” in many glyphs (notably E, F, S, 2, 3, 5). Numerals echo the same cut-out logic, producing highly recognizable silhouettes. The design prioritizes strong form identity over small-size neutrality, making its character most apparent at larger settings.