Sans Normal Bymob 13 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' and 'BR Sonoma' by Brink (names referenced only for comparison).
Keywords: ui text, web design, editorial, signage, presentations, clean, modern, neutral, friendly, minimal, readability, versatility, clarity, modernity, neutrality, geometric, rounded, open, crisp, balanced.
This typeface is a clean sans with predominantly geometric construction: round counters, smooth circular curves, and straight terminals with little to no modulation. Strokes maintain an even thickness, and joins are tidy, producing a calm, consistent rhythm. Uppercase forms feel restrained and architectural, while lowercase letters are simple and highly regular, with open apertures and generous interior space that keep shapes from clogging at text sizes. Numerals follow the same simplified, rounded logic, with clear, uncluttered forms.
It performs well for UI and web text where clean shapes and open counters support quick scanning. The steady texture also suits editorial subheads and body copy in modern layouts, as well as signage and presentations that benefit from straightforward, highly legible forms.
The overall tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, while the crisp terminals and measured proportions keep it professional and utilitarian. The result feels well-suited to modern interface and brand systems that aim for neutrality and approachability.
The design appears intended as a general-purpose, geometric-leaning sans that delivers dependable readability with a contemporary feel. Its simplified construction and consistent stroke behavior suggest a focus on versatility across both display and text settings without calling attention to stylistic quirks.
The sample text shows steady spacing and a smooth line color, with letterforms that remain legible even in dense pangram-style paragraphs. Round glyphs (like O/C/e) and straight-sided forms (like H/N/E) harmonize well, giving the font a coherent, system-like presence.