Sans Normal Bymob 12 is a light, normal width, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, modern, neutral, tech, versatility, clarity, system design, modernity, geometric, monoline, open counters, rounded terminals, large apertures.
This sans serif shows a geometric, monoline construction with smooth circular bowls and evenly weighted strokes. Uppercase forms are straightforward and proportionally wide, while lowercase has a prominent x-height and compact ascenders/descenders, producing a dense, efficient rhythm in text. Curves are clean and continuous, counters are open, and joins stay crisp without calligraphic modulation, giving the face a tidy, engineered finish. Numerals follow the same simple geometry with consistent stroke logic and clear, open shapes.
Well-suited for interface typography, product branding systems, and general-purpose editorial layouts where a clear, modern sans is needed. The generous x-height and open counters make it a practical choice for dashboards, wayfinding, and presentation decks, especially at small to medium sizes.
The overall tone is contemporary and understated, with a calm, matter-of-fact voice. Its geometric roundness adds a friendly clarity, but the minimal detailing keeps it professional and utilitarian rather than expressive or decorative.
The design intent reads as a versatile, geometric sans meant to deliver clarity and consistency across continuous text and display settings. Its restrained forms and even rhythm suggest an all-purpose workhorse aimed at contemporary digital and corporate environments.
Spacing appears even and comfortable in paragraphs, supporting smooth scanning at larger sizes. Key identifying cues include a single-storey lowercase “a” and “g”, a clean, circular “O”, and generally open apertures that help maintain clarity in mixed-case text.