Sans Normal Memaw 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Beiko Heavy' by Minor Praxis, 'Otoiwo Grotesk' by Pepper Type, 'Movida' by ROHH, 'LFT Etica' by TypeTogether, 'Palo' by TypeUnion, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, assertive, energetic, loud, impact, speed, promotion, display, branding, rounded, slanted, compact, blocky, smooth.
A heavy, forward-slanted sans with compact proportions and strongly rounded corners. Letterforms are built from broad, low-contrast strokes with large, open counters and simplified terminals, creating a clean, high-impact silhouette. Curves are smooth and generous (notably in C, G, O, Q), while straight strokes are slightly tapered by the slant, keeping the texture lively in lines of text. The overall rhythm is dense and consistent, with sturdy shapes and minimal detailing that favors clarity at display sizes.
Best suited for large-scale typography such as headlines, posters, branding marks, and short promotional copy where impact is the priority. It also works well in sports-themed graphics, event materials, packaging, and bold signage, especially when set with generous spacing to keep the dense shapes from feeling crowded.
The tone is sporty and high-energy, with an assertive, headline-driven voice. Its thick strokes and pronounced slant suggest speed and momentum, giving it a promotional feel that reads as confident and attention-grabbing rather than subtle or editorial.
This font appears designed to deliver maximum visual impact with a fast, dynamic posture. The rounded, simplified construction and uniform stroke weight aim for strong legibility and a cohesive, modern display texture across letters and numbers.
The design maintains a cohesive, rounded geometry across uppercase, lowercase, and numerals, helping mixed-case settings look unified. The numerals follow the same bold, simplified construction, staying highly legible while matching the font’s punchy, forward-leaning stance.