Slab Contrasted Ugdy 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' and 'FF Milo Slab' by FontFont, 'Rooney' by Jan Fromm, and 'St Marie' by Stereotypes (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, friendly, retro, confident, impact, approachability, retro print, clarity, authority, blocky, softened, bracketed, ink-trap hints, compact counters.
A heavy, slab-serif display face with broad proportions and assertive, rectangular serifs. Strokes are robust with noticeable contrast, and many joins show gentle bracketing that softens the otherwise blocky construction. Counters are relatively compact, with rounded interior shapes that keep the texture readable despite the weight. Terminals and serifs favor squared forms, while curves (notably in C, G, O, and S) stay smooth and full, producing an even, dense typographic color.
Best suited to headlines and short text in large sizes where its weight and slab structure can anchor a layout. It works well for branding, packaging, and poster work that needs an assertive, vintage-leaning presence, and it can serve as a strong editorial display companion when paired with a lighter text face.
The overall tone is bold and reassuring, with a warm, approachable solidity. Its chunky slabs and rounded curves evoke a retro, print-forward character—confident and a bit playful—without feeling whimsical or delicate.
Designed to deliver maximum impact with a bold slab-serif skeleton, balancing strong geometry with softened joins for approachability. The goal appears to be a versatile display style that reads clearly at size while projecting a classic, print-oriented confidence.
The lowercase shows a single-storey a and g, reinforcing an informal, friendly voice. Numerals are stout and highly legible, matching the letterforms’ strong footprint and tight interior spacing.