Slab Square Hipo 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Weekly' by Los Andes and 'Hexi' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, sturdy, punchy, friendly, impact, readability, heritage, headline, blocky, bracketless, chunky, compact, robust.
A heavy, block-forward slab serif with squared-off terminals and broad, rectangular serifs that read as flat and assertive. Forms are wide and generously proportioned with large counters and simplified curves, giving the letters a dense, poster-like texture. The lowercase maintains clear, sturdy shapes with single-storey a and g, short ascenders/descenders, and a strong baseline presence. Numerals are equally weighty and open, designed to hold up at display sizes without fragile details.
Best suited for display typography where impact and clarity are priorities—posters, mastheads, packaging, labels, and bold brand marks. It also works well for short callouts and signage, where the broad slabs and open counters keep letters recognizable at a glance.
The overall tone is bold and dependable, with a distinctly retro, headline-oriented voice. Its chunky slabs and broad shapes convey confidence and a down-to-earth friendliness, leaning toward classic sign painting and mid-century advertising without feeling delicate or refined.
The design appears intended to deliver maximum visual punch with a sturdy slab-serif structure and simplified, squared detailing. It prioritizes bold readability and a classic, workhorse personality for attention-grabbing display use.
Tight internal spacing and large black areas create strong word shapes, especially in all-caps settings. The square-ended details and thick joins favor short headlines and emphatic statements, while long paragraphs can feel visually dense at smaller sizes.